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Home > Resources > TEDTalks > Malcolm Gladwell

TEDTalks - Malcolm Gladwell: What We can Learn from Spaghetti Sauce

About this talk: Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce (Howard Moskowitz) -- and makes a larger argument about the nature of choice and happiness. Time 17.42 minutes; Filmed February 2004; Posted on TED: September 2006 About Malcolm Gladwell: Deft lateral thinker, detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio and more links Article from the New Yorker via Gladwell.com - The Ketchup Conundrum