TEDTalks - Joseph Pine: What do consumers really want?
About this talk: Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
Time 14.19 minutes; Filmed February 2004; Posted on TED: January 2009
About Joseph Pine: A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.
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